Puma supports the ideology that their products empower the human body to perform beyond expectations. This would then imply that wearing PUMA or being part of the PUMA clientele is incentive of reward.

This POP-UP shop was intended to be placed at the finish line of an endurance race, as reward to users of the PUMA brand to enjoy and relax after the race, almost like a VIP area to all that support PUMA whilst encouraging non-familiar potential clients to engage and become a member.

Presentation: Quarter proposal Krit posters