Normative Position: Design as art


Weaving a golden thread of meaning within creative productions of the mind I can render an extension to art as a pragmatic iteration of my generative desires that need be putative to whom may experience it.  Therefore democratizing art and making design the mediator between romanticism and pragmatism.

Design as art shouldn’t be governed by a single set of guidelines but rather informed by a multitude of experiences and influences generated by the layman; as the utmost author of space and the innate meaning thereof, transformed by an intrinsic artistic hand that may mould the fabric of reality.

Responding to an existing state of being, with humility and competence, regardless of one’s self, to the demand of a naïve, unsuspecting audience driven by the need to seek approval or plaid critique.

Design should be regarded as being a narrative, the means of telling a story regardless of its medium. A narrative then consists of a threefold application: narrator, experience/existence, and receiver, therefore generating meaning through semiotics and translating it within space.

“There should be no such thing as art divorced from life.” (Bruno Munari, Design as Art) If what we use or inhabit every day is made with art as common ground, and not thrown together by chance or impulse, then we have established a mediation between practise and utility, and the significance thereof.

One must consequently become a creator capable of understanding every kind of need: not regarding oneself as a prodigy, but knowing how to approach human needs according to a precise method.

Creating a self-inherent consciousness of my own creative power, not being afraid of pushing my own range of capabilities but rather embracing change and challenges requisite to design as a demanding ever-changing, creative practice marginalised by existing boundaries. Embracing art and design as being perfectly imperfect in its process of development and even in its complete state of existence.

In close correlation to art, design should evoke emotion and meaning, challenge conventional methods or systems, and push past set boundaries in order to be deemed beautiful and ­admired as a functional four-dimensional space.

These four dimensional renditions suggest a range of constituents; organic successional progression, translation of generated meaning and cultural associations into space, beauty rendered through utility, and space purified to art.


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